This policy outlines what cookies and similar tracking technologies our websites use, how we use them and information on how to opt out of these cookies if you wish to do so.
EU user consent policy
If your agreement with Google incorporates this policy, or you otherwise use a Google product that incorporates this policy, you must ensure that certain disclosures are given to, and consents obtained from, end users in the European Economic Area along with the UK. If you fail to comply with this policy, we may limit or suspend your use of the Google product and/or terminate your agreement.
Properties under your control
For Google products used on any site, app or other property that is under your control, or that of your affiliate or your client, the following duties apply for end users in the European Economic Area along with the UK.
You must obtain end users’ legally valid consent to:
- the collection, sharing, and use of personal data for personalization of ads.
When seeking consent you must:
- retain records of consent given by end users; and
- provide end users with clear instructions for revocation of consent.
You must clearly identify each party that may collect, receive, or use end users’ personal data as a consequence of your use of a Google product. You must also provide end users with prominent and easily accessible information about that party’s use of end users’ personal data.
Properties under a third party's control
If personal data of end users of a third party property is shared with Google due to your use of, or integration with, a Google product, then you must use commercially reasonable efforts to ensure the operator of the third party property complies with the above duties. A third party property is a site, app or other property that is not under your, your affiliate's or your client's control and whose operator is not already using a Google product that incorporates this policy.
What are cookies?
Cookies are used to collect information, where available, about your device, your IP address, operating system and browser type and how you have interacted with our websites.
While cookies are used to identify users and devices, they only ever collect non-personal information such as IP addresses, device IDs. If the data cookies collect are ever merged with any other information with which you have provided us, such as email addresses, these are anonymised in such a way that identification to actual people is impossible.
Why do we use them?
- Store any preferences you have made and display content to you in a more personalised way
- Evaluate our websites' advertising and promotional effectiveness
- Gain insight into the nature of our audience so we can tailor our content accordingly
- Provide interest-based advertising on our websites and on other websites which are tailored to your interests and preferences
We will always make sure our websites contain clear and easy to find information about our cookies.
What types of cookies do we use?
- Per-session cookies - We only use these while you are visiting our website and they are deleted when you leave. They remember you as you move between pages, for example recording the items you add to an online shopping basket. They also help maintain security.
- Persistent cookies - These cookies stay on your computer until they expire or are deleted. We set automatic deletion dates so that we don't keep your information for longer than we need to.
- First and third-party cookies – Whether a cookie is ‘first’ or ‘third’ party refers to the website or domain placing the cookie. First party cookies in basic terms are cookies set by a website visited by the user - the website displayed in the URL window. Third party cookies are cookies that are set by a domain other than the one being visited by the user. If a user visits a website and a separate company sets a cookie through that website this would be a third-party cookie.
Opting out of cookies
Please note that our websites may not work correctly if you change certain preferences, such as disabling all cookies.
Please also note that after applying these settings, you will continue to receive advertising, although it may not be tailored to your likely interests using information collected from cookies and similar technologies on your device.
Third Party Cookies. If you would like to opt-out of third-party cookies, here are some options:
- If you would like to opt-out of receiving personalised ads from third party advertisers and ad networks who are members of the Network Advertising Initiative (NAI), or who follow the Digital Advertising Alliance’s (DAA) Self-Regulatory Principles for Online Behavioral Advertising, you can by visiting the opt-out pages on the NAI website and DAA website or click here to opt out.
Google provides a suite of tools to control its cookies:
- Google Analytics, which is a tool used to track and report website traffic, provides an out-out browser add-on that can be downloaded here.
- Google Safety Centre has a tool where you can control the ads you see on Google and control the data used for serving ads to you. It can be found here.
If you wish to block other cookies, including those being served by companies that are not part of the NAI or the DAA you can use the browser-level cookie controls described below.
Browser-level cookie controls
Most browsers allow you to manage cookie settings. These settings can usually be found in the ‘Settings’, ‘Options’ or ‘Preferences’ menu of your browser. The links below are provided to help you find the settings for some common browsers.